LOVE THAT FOR US.
Rootd
A smarter way to keep the Black dollar moving, on purpose.
Spend anywhere.
Earn more when you support verified Black-owned businesses.
We’ve always built our own.
Now it’s time to keep our money moving with us.
Rootd is here to make sure that’s exactly what happens.
Built with Black ownership at the center. Open to everyone who believes in that mission. Allies are always welcome, the goal does not change.
Ownership was never the problem.
Access was.
For generations, we’ve built our own.
But too often, our dollars leave our communities just as quickly as they come in.
Rootd changes that.
Rootd is a digital platform that helps you discover verified Black-owned businesses and earn rewards when you spend with them.
Spend anywhere. Earn more when you circulate intentionally.
Confidence when you spend.
More cash back.
More points.
More value staying in circulation.
One transaction is a moment.
Circulation is momentum.
When money moves within our community, ownership grows. That’s how we build something that lasts.
Rootd keeps the dollar rooted.
